Instead of focusing on anti-fur, the porn site will raise awareness of veganism, said Rajt. “We really want to grab people’s attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them.” [...]

“There will be a lot of girl and boy next door content, but we haven’t ruled out celebrities on the site as well,” said Rajt. “People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure.”