The Wife® and I have been having ongoing discussions regarding the ever-increasing crudeness of the “Breast Cancer Awareness” movement.

It started, as far as I can remember, a few years ago.  I started noticing those awareness ribbons emblazoned with slogans like “Save the Ta-Tas.”  It was a bit shocking, but probably effective, since it was certainly memorable.

Things have gone down-hill rapidly.

The other day I was invited to sponsor a Breast Cancer walk team called “Walkers for Knockers.”   The “I Heart Boobies” bracelet movement has caused some issues in schools.

And now, courtesy of New Zealand, we’ve taken the next logical step down the slippery slope: send in a pic of your boobs to my website.  It’s like totally for cancer research and stuff. (Link is decidedly NSFW)

I’d venture that I’m as pro-boob as anyone, but I’m not really sure that we’re on the right path here.  But maybe that’s just me.

Update: Maybe I’m not alone after all.  The following update was posted to the boob site today.

Tuesday 7th December 2010. The New Zealand Breast Cancer Foundation have requested we clarify any reader confusion and state that the ‘lovely pair’ campaign is in no way supported or endorsed by The New Zealand Breast Cancer Foundation.