Yes, some people would describe Domino’s Pizza as offensive, but that’s not exactly what I mean.

Domino’s recently discovered what the rest of America has know for some time – their pizza sucks.  But, instead of crying about it, they decided to reinvent their product.  Bold move.

Even bolder move – their new ad campaign.  They don’t even try to defend the old pizza.  The message is, “yes, our old pizza tasted like cardboard – try the new stuff.”  In fact, I think the word cardboard is invoked about 20 times in this video.

I haven’t tried the new pizza yet.  I don’t even know if we have a Domino’s around here.  But I will try it soon, if only to reward a company for being straightforward with their customers.

via Hot Air, where Allah gives the new pizza a B+.