Yes, some people would describe Domino’s Pizza as offensive, but that’s not exactly what I mean.
Domino’s recently discovered what the rest of America has know for some time – their pizza sucks. But, instead of crying about it, they decided to reinvent their product. Bold move.
Even bolder move – their new ad campaign. They don’t even try to defend the old pizza. The message is, “yes, our old pizza tasted like cardboard – try the new stuff.” In fact, I think the word cardboard is invoked about 20 times in this video.
I haven’t tried the new pizza yet. I don’t even know if we have a Domino’s around here. But I will try it soon, if only to reward a company for being straightforward with their customers.
via Hot Air, where Allah gives the new pizza a B+.

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Cheese – Definite Plus, actual cheese flavor
Sauce – Marginal Difference. A little bit of kick from the ‘red pepper’
Crust – now with breadstick coating
Overall, Better then before, not the best.
We ordered pizza on Saturday and I wish I had remembered that Dominoes had made this change. I am also interested in trying it.
But I have to agree that the Dominoes old recipe was offensive to all of my senses.
I give it a B.
In retrospect I wish I had skipped the chicken wings (C – ) but the pizza was noticeably better.
Still Dominos, of course, but much better.
I do have to give the online ordering process a solid “A”.
If they made you create yet another user-name and password, I’d still be annoyed.
I did not have to. They asked me if I wanted to, and I declined.