For the past week, I’ve had this bag on my desk which looks surprisingly similar to a bag of Starburst. Seeing it led to Starburst cravings which lead to this post.

Starbursts were introduced in 1960 and were called Opal Fruits. Original flavors were strawberry, lemon, orange and lime. At some point, lemon and lime were combined to make way for some sort of black currant flavor. Not sure when cherry (or as I like to call it, the best one) was introduced. They came to America in 1976 with the new name. The Opal Fruit name was phased out in 1998 for global marketing reasons.

Starburst are classified as soft taffy. I hadn’t really thought of that.

Now and Laters, the ugly red-headed step-cousin of Starburst, “are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy.” Resembles taffy, huh?

Also, because of this hard then soft formula, the candies don’t hold up well to the moisture in the air, and will build up increasing layers of “hardness.” Because of this, they only have a shelf-life of about a month.

People actually eat Now and Laters?

Source: Wiki vs. Wiki