This came up in the comments of another post, so I thought I’d post the complete story here.

In 1995, Pepsi ran a promotion where you could collect Pepsi Points (something like 10 points for a 12 pack and 5 points for a 20 oz. bottle) and use them to buy things.

There was a catalog that offered things like a Pepsi Leather Jacket for 1450 points or a T-Shirt for 75 points.

There was also a commercial that showed a Harrier Jet with the caption 7,000,000 points.

The rules of the promotion stated that if you didn’t have enough points, you could buy the remainder for 10 cents each.

So a guy in Washington raised money from his friends and submitted 15 Pepsi Points and a check for $700,008.50 (for the remaining 6,999,985 points, plus $10 shipping and handling) to Pepsi and waited for his jet.

When it was not forthcoming, he sued. Pepsi counter-sued claiming that everyone knew it was a joke.

The court agreed with Pepsi, and the case was eventually dismissed. The guy never got his jet, which is super lame. I hope he got something. At least a Pepsi Leather Jacket.

Source: Court TV and This Site

Update: I found the ad. Here for your enjoyment: